Have you ever heard someone say something positive about a brand simply because it was that particular brand? Most of us have probably heard this type of conversation at some point. For whatever reason, people love their brands and what they mean to them. It seems to be a natural human condition to want to connect with the brands that we love and purchase their products. Although this may seem highly strange to you at first, it has been proven to be the case.
Branding is something that all companies must do. Read the rest of this entry »
Having a solid marketing plan is one of the most important parts of running any business. Unfortunately, it is easy to do considerable harm to your company if you are not careful in forming your unique brand. The problem is that many companies suffer from branding burnout due to using overused typefaces. It is always a good idea to reach out to professional branding services when you decide that the time has come to change the way you present your business to the world.
These companies are usually standing by to offer Read the rest of this entry »
There has been some debate over the importance of a logo to a business. Even a small business can benefit from a logo. Not only does it identify your business, it links together your products or services. How many times has someone asked for a recommendation and been given an answer that refers to a logo rather than a name? Names are sometimes hard for people to remember, but a good logo will stay in their mind.
Business owners, or people starting a business, often make the choice to design there own logo. While the idea seems very practical, A professional graphic designer is generally the best route to take. By taking a step back and looking at the pros and cons, most business owners will choose a professional.
As a business owner, it is hard to be objective when designing your own logo. Typically, once a business owner comes up with an idea, the others that might follow are quickly dismissed. The business owner tends to Read the rest of this entry »
Logo design is a critical part of getting any new enterprise recognized. There are a few simple guidelines when creating your own logo, or hiring a professional to do the job. Either way, avoiding simple mistakes can mean a successful design that will assist in branding your new company.
One of the first rules is determining whether or not you want to tackle the project. As easy as it may seem, there are subtly details often overlooked by an amateur. A designer that is not directly involved with your new company can maintain a degree of objectivity. Business Read the rest of this entry »
Every time you leave your house, get into your car and venture out for the day, you are exposed to numerous logos that reinforce a company’s brand. Just think about a trip to the grocery store. When you step into your car, it has a logo. Stop for gas before you get to the grocery store and you will see a highly visible logo on the big sign displaying the fuel prices. Once you get to the store, it will have a Read the rest of this entry »
When consumers hear about your company name they have a distinct impression about it. This influences what they think about your company and whether they will buy any products from it or use its services.
If you can associate an image to your company name, you will be able to brand it in a way that creates the best impression. This will now influence everything people associate with your business when they hear about it.
While there are many ways to brand a company like its name, logo, Read the rest of this entry »